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TO: Expat Almanac readers
FROM: Louise
SUBJECT: Not Too Proud to Beg
Did Tom ever tell you that he is the man who brought the public radio “beg” to the West Coast? It was working so well for a public station in New York that he initiated his own “Buck-a-Watt” campaign at KLCC in Eugene, Oregon, in 1974. They needed 10,000 dollars for a 10,000-watt transmitter and got it three days ahead of schedule (in Eugene the boisterous celebrations are renown). Now we all look upon public radio solicitation is a plague, but the cause is a good one.
